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    Introduced and sold the notion of creating user personas to better understand our users. Led the design process by interviewing teammates represe… Read More
    Introduced and sold the notion of creating user personas to better understand our users. Led the design process by interviewing teammates representing sales, education, marketing, and senior leadership as well as customers and industry thought leaders. Created the strategic marketing plan and campaigns targeted at each personal, leading to growth from concept to a resource used by 46,000+ users across 350+ hospitals in the first year. Read Less
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Hospital Supply Chain and Nursing User Personas
Introduced and sold the notion of creating user personas to better understand our users. Led the design process by interviewing teammates representing sales, education, marketing, and senior leadership as well as customers and industry thought leaders. Created the strategic marketing plan and campaigns targeted at each personal, leading to growth from concept to a resource used by 46,000+ users across 350+ hospitals in the first year.