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LOCAL CAMPAIGN BECAME NATIONAL NEWS


BRAND: ARGAYASHA CHICKEN
TITLE: FOXES IN THE CITY
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Argayasha Chicken is a local but ambitious brand. Therefore its advertising campaign became national news. Several amateur videos, published on the Internet raised concerns from citizens, disputes among zoologists & environmentalists and official statements from authorities. The revealing that followed the campaign was no less provocative: Federal Anti-Monopoly Service attempted to ban the TV ad.


Региональная рекламная кампания, ставшая федеральной новостью. Несколько любительских видео, появившихся в Интернете, вызвали беспокойство горожан, споры зоологов и экологов и официальные заявления властей. Последовавшее раскрытие было не менее провокационным – ФАС попытался запретить ТВ-ролик.

LOCAL CAMPAIGN BECAME NATIONAL NEWS
Published:

LOCAL CAMPAIGN BECAME NATIONAL NEWS

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