Online Web Banner
Objective:
To demonstrate Pantene Shampoo's ability to deliver silky smooth hair.
Creative Solution:
A comb is placed on top of a quasi article on a webpage talking about the "difficult situations faces by modern women". When the comb is clicked it travels down the page and transform the horizontal copy lines into smooth vertical ones.
Awards winning:
Screen Cap
Result:
The banner ad was placed in she.com - a popular ladies' website - fore one week. After the launch, an effectiveness interview was conducted and over 70% respondents said they were intrigued by the special placement of the ad in the "Social" sector instead of the "Beauty" sector of she.com and felt the ads was new and refreshing.
