Ashley Buerkett's profile

Civic Vintage Identity System

Our company is a clothing store that sells recycled and vintageproducts. The intent is to create a store that sells things that havealready been used, but are of a higher quality than simply going togoodwill or salvation army. Also, we’re hoping this will inspire peopleto create their own clothes and sell them to the store, who will brandthem with the company’s logo/tags and sell them to other people. We’rehoping the store will have a creative edge, so a consumer is not justshopping there, but experiencing as well. We intend to keep things asgreen as possible, from building materials to bags to the productsthemselves. This is important, since we are trying to inspire people tonot only think outside the box per their clothing/accessories, but alsoto understand how their choices effect the world around them. Also, weintend to make our products more affordable than our competitors; sincethey will not be made on a bulk level, not only will you be buying aquality piece of clothing for a decent price, but it is also unique toyour tastes.
The making of the catalogue.
A tiny peek of the catalogue.
Final process book. (Designed by Alex Evans, book made by Felicia Koloc)
A preview of the store display
Civic Vintage Identity System
Published:

Civic Vintage Identity System

The assignment was to either choose an existing company or invent a new one and brand it. We were put into groups and my team and chose to do a s Read More

Published: