The Yoga Book is a new device from Lenovo, that gives users the opportunity to express themselves more, especially in their social media feeds. It allows one to draw, paint, illustrate and write more of you in every piece of communication. It digitizes one's artistic expression, to show more of you in a digital world that is filled with icons and emojis.
The team over at Ogilvy Dubai approached us to bring this peace to life, through a combination of stop frame and character animation ... and cats of course! The concept of using a popular London-based slam-poet to narrate the piece gave it that real world aesthetic.