Nike Chinese New Year Post
Designer：Hamilton Chang
That's a storyboard in here.
In Chinese new year eve，people always play fireworks to cerebrate. Sports is a cool way to welcome the Chinese new year，and Nike always encourage people to sports as much as possible. I found “ the sound of playing football” like “the sound of fireworks”. So the story is happen in the night, “ BOM ”, a firework explosion in the sky，then “BOM”，another firework explosion in the sky and the Lens enlarge，“Bom（the time is the sound of playing football）”, one football flyed into the night, then end the viedo, logo coming, and the“Bom” is Keeping（to tell us he is keep training football in the new year eve，he said“Ball is my life.” this is he style.）
