BC Mallorca Summit
Canyamel, Mallorca | Fall 2016
About:
The Outbrain Brand Council is a private assembly of advertising executives whose goal is to advance digital storytelling and content marketing through applied strategies and technologies. It convenes twice a year, starting with an all-expense paid kickoff event at the exclusive Park Hyatt Mallorca, 28 September to 30 September, 2016.
Tools Used:
Illustrator
Photoshop
SplashThat
01 | Color Palette
02 | Logo Key Elements
The elemental palette was inspired by the late fall Mallorquin countryside, palms indigenous to Mallorca and the spirit of escapism.
03 | Logo Iterations
A few alignment and stacking options.
04 | Final Logo Lock-up
05 | Printed Materials
Attendees of this summit were provided with a suite of printed materials including a welcome note + itinerary, name badge and t-shirt.
06 | Printed T-Shirt
Alternative Apparel Peruvian Pima Cotton, 4-color Screen Print.
07 | Digital Assets
A landing page was created to host all dates, venue information, past seminar successes, agendas and speaker information.
