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King’s Brand is a company focused in the production, transformation and commercialization of mango; as well as a variety of fruits and vegetables coming from Mexico.
The company counts with a branch that works as brokers of equipment, machinery and tools to be deployed for the improvement of agriculture processes.
For KB’s branding, we designed an identity that shows a harmony between the family’s tradition and a modern but elegant feel.
We gave special focus on the crown, giving it a lithography aesthetic.
For the stationary, packaging and web, we designed with a very clean look in mind to balance the somewhat saturated feel of the logo. The color palette gives it an elegant but rustic sensation with dark blues and copper shades.
