Above is a logo for Mom's Deli, a New York style deli in Orlando, FL. Below are some additional photos of different pieces of the deli's identity that were created while I was working for OfficeMax Impress. The owner came in asking for a few copies of some rough store layouts and we got talking and I introduced the idea of having us create the logo and collateral for the store as well. He was very pleased and continued to come back for changes and reprints necessary in the following year.
