this type should be set in Hellvetica
Based on theoretical topics such as appropriation, repetition, copy as well as originality and autorship, I have used the world's most common font, the Helvetica, as the basis for the development of this systematic and experimental series of new variations and versions. The intention was to oppose the archaic illusion of originality and also to escape deliberately of such compulsion, and to create in harmony with human nature and everyday artistic creation, a new unique original work - precisely by repetition and appropriation.
