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    The purpose of this project was to formalize the existing elements of the Mada brand and to build upon them in order to develop a coherent and re… Read More
    The purpose of this project was to formalize the existing elements of the Mada brand and to build upon them in order to develop a coherent and recognizable visual identity. The logo, the illustrations (both created by Andeel) as well as the blue-green brand color, which were already synonymous with Mada - and thus have brand equity - were kept at the core of the visual identity. Using those elements as a base, an extended visual language was developed in order to extend the Mada look to collaterals and templates. This serves to solidify the Mada brand and increase brand recognition. Logo and cartoons by M. Qindeel (aka Andeel) Read Less
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The purpose of this project was to formalize the existing elements of the Mada brand and to build upon them in order to develop a coherent and recognizable visual identity.

The logo, the illustrations (both created by Andeel) as well as the blue-green brand color, which were already synonymous with Mada - and thus have brand equity - were kept at the core of the visual identity.
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Using those elements as a base, an extended visual language was developed in order to extend the Mada look to collaterals and templates. This serves to solidify the Mada brand and increase brand recognition.