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ROCK JUICE 茶震兽

美式茶饮品牌,当摇滚遇上茶饮,对于形象推广和品牌经营都是一个全新的尝试。如何将茶饮与美式文化摇滚主题相结合是这次项目的核心工作,同时也要适合于在中国大陆经营。设计师将中国茶文化中的茶宠神兽“貔貅”作为核心视觉符号,结合潮流硬朗的文字视觉,演绎中西结合的新锐茶饮品牌“茶震兽”
American tea brand, when the rock meets the tea, for the image promotion and brand management is a brand new attempt. The combination of tea and American culture and rock theme is the core work of this project, but also suitable for operating in mainland China. Designers will be China's tea culture in the tea pet animal "brave" as the core visual symbols, combined with the trend of tough text vision, interpretation of the combination of cutting-edge tea brand "Cha ZhenShou"
ROCK JUICE 茶震兽
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ROCK JUICE 茶震兽

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