Amazon Go - Case Study

PROJECT SCOPE

Client: Amazon Go

Team: Dolores Verdiell - Information Designer | Information Architecture & Interface Design

Kyna Payawal - Project Manager | Design Strategy & Scope, Research & Synthesis

James Kuo - Visual Designer | UI Visual Design & Interaction Design

Project type: Mobile

Deliverables: User research, content strategy, sketches, wireframes, information architecture, sitemap, navigation blueprint, interactive prototype

Tools: Pen & Paper, Photoshop, Sketch, Marvel, Principle

THE DESIGN CHALLENGE

Design an intuitive app that satisfies the user’s needs facilitating the check-out free shopping experience and adding supplemental feature values to the Amazon Go store experience.

Platform: iOs (Android coming soon)

Critical Skills: User Research

Mobile App UI

Interaction Design

THE DESIGN PROCESS

RESEARCH TOOLS

RESEARCH DATA ANALYSIS
Card Sorting: Affinity Diagram using emergent themes

USER PERSONA

Jessica is a transplant in LA working in Digital Advertising. She is a successful career driven creative who efficiently manages her team and projects.

She values living a healthy and fit lifestyle amidst her busy schedule. Her typical work week is packed with meetings and deadlines, so she makes sure her time is spent wisely.

Grocery shopping has always been a pain for her since it takes up a long time. She tries using grocery delivery services and weekly meal subscriptions, but she likes seeing the food she purchases first hand to ensure it’s quality and freshness.

USER FLOW

Because we wanted to make this a "multi-purpose" app, we created two different user flows to show the different scenarios our users can utilize the product.

PRE-STORE FLOW