LOCI architecture + design
, identity
LOCI is a culturally driven architecture + a design studio from Dubai that believes in the gravitas of the context and the power of the locus to communicate the design process.
Our task was to develop a new brand identity starting from the logo. We designed a simple and dynamic sign which expands its basic form to perspective. It was important that the sign was both ‘fixed’ and ‘flexible’. The brand communication was built upon the strong orange colour and the adaptation of logo, appearing different on each surface.
The new logo & its living form inspired us to go even further. Together with our friend Artur Szymczak we created a logo lighting visualization. The short animation movie was used as an introduction at a special event organized by LOCI to present their new brand, and the still images found their place as desktop wallpapers.