This is the first part of the recent work that we've done for "Uzdrowisko Ustron" a local hospital and spa/health-resort and whatnot.
Their original 'branding' or the lack of it could be best described as horribly wrong (to get a better idea look at this - http://web.archive.org/web/20080422032320/http://www.uzdrowisko-ustron.pl/) - each promotional material look like it was designed in Word and the only common element for all of them was the logo thus the brand didn't really stand out while compared to their competition.
We've proposed a fresh start with new homogenic designs. We wanted to keep the designs as clean as possible and we introduced elements that would be visible on all promo materials and also a "color coding" of sort.
Anyway this is the first part of the new branding for them - the first set of flyers advertising cryotheraphy, therapeutic bathing and so on; also a DVD.
Please note that I am aware about that justifying such texts is wrong but the client said that they don't care and they like justification and that was the end of conversation.
More works to come.
Hope you like.
Their original 'branding' or the lack of it could be best described as horribly wrong (to get a better idea look at this - http://web.archive.org/web/20080422032320/http://www.uzdrowisko-ustron.pl/) - each promotional material look like it was designed in Word and the only common element for all of them was the logo thus the brand didn't really stand out while compared to their competition.
We've proposed a fresh start with new homogenic designs. We wanted to keep the designs as clean as possible and we introduced elements that would be visible on all promo materials and also a "color coding" of sort.
Anyway this is the first part of the new branding for them - the first set of flyers advertising cryotheraphy, therapeutic bathing and so on; also a DVD.
Please note that I am aware about that justifying such texts is wrong but the client said that they don't care and they like justification and that was the end of conversation.
More works to come.
Hope you like.
