Motel Beer
Branding and packaging design for Motel is a Berlin-based craft brewery. Founded by an American, a Canadian and a New-Zealander and myself, the beers are simple and clean. Comfortable and welcoming, like a motel should be. Inspired by motel atmosphere and vintage travel ads, each beer has a different, imaginary motel name, like Motel Shady Pines or Motel Golden Lake, as well as a unique illustration.
