Rebel Rebel, a new name, a new identity.
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We needed to show the tools of their trade, be contemporary, convey passion and design a look that would stand the test of time. The change of name was essential and the process of developing the new retail identity was tough, but at the same time very exciting. The result of persistence and dedication was valued highly and the look and collateral has become an icon for their future plans.
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We needed to show the tools of their trade, be contemporary, convey passion and design a look that would stand the test of time. The change of name was essential and the process of developing the new retail identity was tough, but at the same time very exciting. The result of persistence and dedication was valued highly and the look and collateral has become an icon for their future plans.
