I've recently started creating music mixes again and began to think about releasing some for free.
This basic idea spawned Konsou and this design project charts the journey of branding all things Konsou. It blends elements that are fully usable today (i,e logo, symbols, stationary and posters) with others that are more speculative and would be dependent on the future size of the company (merchandise, CD compilations). Simply put Konsou = my platform for releasing music mixes.
The project starts in its most basic form with specific imagery that I had pictured, for when and where I would listen to a mix of this nature. It revolves around night travelling - racing along a dark highway or speeding through a city on a train. A journey, both physically and through the music.
I chose the name Konsou as an altered form of Khonsu - the ancient Egyptian god of the moon. Of all the descriptions I found, "thought to watch over those who travel at night" resonated with the project and established a solid base.
With the branding I've married old with new. The ancient concept of one watching over the night traveller, within the modern day context of 21st century journeys. Branding imagery includes old illustrations of lone travellers as well as symbols and patterns inspired by hieroglyphics.
Simple "K" for Konsou rotated 90° to create more of an impression of "watching over".
The second symbol is inspired by the Ancient Egyptian moon disk hieroglyph.
This symbol represents travellers (through the night/night driving) and journeys (through the mixes) and is influenced by directions and the points of a compass. It uses the same lower element from the K.
The final symbol uses abstract sound waves mixing into each other to represent the audio/sound aspect of DJ mixing. It is also made up of the lower K element.
I created hand painted versions of the symbols to further their usage.