Eversted
Corporate Rebranding
Background:
The Company, Filtre Aer Curat (Clean Air Filters), started writing the history of air filters’ production in Romania in 1982, with the establishment of the first factory within the field. 30 years later, the factory, located in Gura Vadului, still remains the sole production facility in Romania. Along the years, the technological lines have been upgraded, the product portfolio expanded and the customer base has been strengthened. Nevertheless, in terms of identity, communication and marketing and selling activies the company had remained blocked in the early 90s. All these aspects have changed in 2015, when the new company owners decided to invest in a rebranding process, thus planning to offer the company all the assets of a true market leader.
Solution:
The air filters constitute the most efficient barrier against impurities and other harmful agents that can get into the air in enclosed spaces, be it housing or work spaces. Hence the brand idea: the first ones to defend the purity of the air. Eversted, the new name created for the company, speaks about the power to constantly ensure the purest air, thanks to the products’ properties (strength, lifetime duration, etc.) as well as thanks to the devotion of specialists. The slogan, Long Live Air Purity, reinforces the idea of continuity and stability.
