Bracket
Logo, identity, business card, packaging, and retail environment
Logo, identity, business card, packaging, and retail environment
Brief
To provide branding and packaging materials for Bracket, a high-end camera store selling photographic equipment for professionals and avid amateurs.
Solution
Since target audiences value professional advice and quality products over having a vast selection, I chose to focus on brand elements of precision, elegance, and clarity, all of which appeal strongly to passionate photographers.
To provide branding and packaging materials for Bracket, a high-end camera store selling photographic equipment for professionals and avid amateurs.
Solution
Since target audiences value professional advice and quality products over having a vast selection, I chose to focus on brand elements of precision, elegance, and clarity, all of which appeal strongly to passionate photographers.
