Fresh Awards Identity
Sheffield Hallam University
Fresh is a creative awards platform that has 10 different disciplines. Fresh wanted a new identity to redefine them from the rest of all other creative awards, they wanted something different, something inspiring and something to spark a conversation between themselves and those entering.
Fresh is a moving brand, it was time to celebrate the work of others, the idea of creating a forever dynamic brand where the winner becomes part of the visual identity for 1 year before refreshing. The face of the brand is the winner and the voice of the brand is the winner, its about the agencies that enter, its about celebrating work that deserves celebrating.