Conair Australia asked us to develop a beauty sales catalogue that would combine the various sub-brands under the Conair Australia brand.

The challenge was to motivate professional salon owners and stylists to trial alternate brands whilst delivering a unified vision for Conair, using the existing assets from each sub-brand.

Our strategy was to redefine the role of the catalogue from a simple sales tool, into a fashion-forward bi-monthly publication that would engage the artistic and aesthetic nature of the target market.

Encouraging experimentation and new levels of artistry through innovative techniques and products, we developed a distinct visual language of experimental typographic treatments, geometric shapes and bold colour palettes that evolve with each issue.