When it came to the centre’s eMarketing campaigns, using a standard eDM template for all communication just didn’t seem enough to support the true essence of the brand.

With an abundance of regular events, promotions and news updates, our strategy was to create a set of three distinctly different templates that could be rotated pending the type of communication required. Working within the existing eMarketing platform, templates needed to be customisable by Centre Management whilst delivering an engaging, on-brand representation.

Using key brand visuals, social media functionality and large, impactful call to actions, the three templates fully support the essence of Central Park Mall and captivate their market to click through time and again.