Leo Burnett's Arc Worldwide selected us to create a series of 11 sensational images introducing McDonald's new mobile app. The brief was for the food photography to appear as a screen image,  yet have portions of the food "come out" of phone, touching the countertop. Reflections, shadows, condensation and other details were added to enhance the illusion. The imagery was used across a wide range of media, from digital display to large format prints

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