2015 Holiday Campaign
Peet's Coffee & Tea
In 2015, I had the amazing opportunity to create icons and assets for the Peet's Coffee and Tea national holiday campaign.
I illustrated various independent holiday icons and one main piece that encompasses three aspects of a very "Peet's" holiday - festivities in the factory, gatherings at the cafe, and in the spirit of parties and gatherings in the home's of their customers.
The assets I illustrated were applied (by a super talented design staff) to the complete 2015 Peet's holiday experience. From product design, to point of purchase displays, and even cafe decoration - the icons were everywhere in cafe's across the country.
I was especially pleased with the lock-ups created for the coffee packaging, red cafe cups, and holiday gift cards. So fun to see my icons bring a season to life!
Cafe photo credits: Brian Mahany Photography