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    About

    Brand identity for non-profit Bridgewise, Geneva, Switzerland
    Published:
The non-profit organisation Bridgewise hope to eradicate Obstetric Fistula, and focus on the problem in Africa where 25% of OF patients are child brides.

They approached me to create an identity that would capture the essence of what they do, which I identified as connecting those in a position to help others less fortunate than themselves.

With the name 'Bridgewise' already in place, my task was to efficiently display this connection – between benefactors, medical services, educators, and victims of OF. This was done simply by creating the bridge graphic between two individuals, the letter 'i' within the name.