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    Identity for the personal fashion brand of Aliona Doletskaya, the former editor-in-chief of Vogue Russia and the editor in chief of the Russian I… Read More
    Identity for the personal fashion brand of Aliona Doletskaya, the former editor-in-chief of Vogue Russia and the editor in chief of the Russian Interview magazine. Read Less
    Published:
In April 2016 we got a call from Misha Smetana (creative director of Tsentsiper Company) who invited us to collaborate the developed the identity for the personal fashion brand of Aliona Doletskaya, the former editor-in-chief of Vogue Russia and the editor in chief of the Russian Interview magazine.

Initial brief was not just to create a logo. We had to choose a corporate typeface to go along and also to create a sign, an abbreviation be used on its own. The three elements: logotype, sign and typeface had to match with each other perfectly as the main elements of the visual identity for the new Aliona Doletskaya’s brand.




P R O C E S S  O F  D E V E L O P M E N T




Please enjoy the full process ⬇︎




Created in collaboration with Tsentsiper
Art direction: Misha Smetana​​​​​​
Designers: Maria Doreuli, Elizaveta Rasskazova