Brief: Introduce The National Lottery New Mobile App to Ireland.
Solution: Play Anyhere / Win Anywhere
A national TV, digital and outdoor campaign. Play Anywhere/Win Anywhere consisted of seven 15 sec TV spots, 30 sec VODs and a National outdoor campaign with bespoke targeted messaging. Below are my favourite three of the seven we created.
Solution: Play Anyhere / Win Anywhere
A national TV, digital and outdoor campaign. Play Anywhere/Win Anywhere consisted of seven 15 sec TV spots, 30 sec VODs and a National outdoor campaign with bespoke targeted messaging. Below are my favourite three of the seven we created.
