Project Goals:
- Raise awareness and participation for a series of fundraising events for a local cancer research group through a hip, original art direction for posters.

- Spread the word about the events and the realities of cancer research through compelling and outspoken Facebook images that generate shares and likes.

- Strengthen community spirit and generate sales in support for the cancer research center by designing amazing t-shirts in line with the campaign’s branding for participants to purchase.