Agency: TBWA/Tequila Singapore
Client: 313@somerset
Date: November 2011
Role: Art direction, Design

To celebrate the Year of the Dragon (Chinese new year 2012), and to drive shoppers to the mall, we created this augmented reality app for 313@somerset, one of Singapore's popular shopping malls. With the app, shoppers are able to spot and capture virtual gems on their phone, near the Fashion Dragon installation in the Atrium. Each gem contains exclusive promotions and prizes, and can be redeemed at the respective retailers by presenting them upon payment.
313 iDragon
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313 iDragon

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Published: