Client: Personal Project
Brief: Update the current Tiana logo, develop two new flavours and design the packaging for a new bottled drinks range, moving away from the previous blue can design.
Response: As a frequent drinker of Tiana’s coconut water, I felt their design needed an update to fit in with it’s competition. I set about researching the current market place, analysing the competition and discovering what makes Tiana stand out. The drinks nutritional properties and health benefits were a major selling point and therefore I knew they should take pride of place on the front of the bottle to catch people’s eye’s as they walked past. My research led me to developing two new flavours with an appropriate graphic styling to help make the designs stand out.
