Greedy Khao is a London-based Thai food startup that specialises in blending the flavours and techniques of Thai cooking, with fresh, local, organic, seasonal produce.
They asked us to develop a strong brand identity and logo, which would appear on their cups and bowls, as well as their market stall and signage.
The branding needed to reflect Greedy Khao’s personality: vibrant, progressive, metropolitan, fun, cheeky and modern.
For the logo, we sketched three different versions of a playful illustrated cow, drawing upon vibrant Eastern-style characterisations.
Around this logo, we developed a strong visual identity that drew its energy from the the bold neons and distinctive colours of Thailand.