Yun-Pei Hung's profile

Yi-Ho Fruit Shop

Yun-Pei Hung
•
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
Inject new vitality into traditional fruit shop.​​​​​​​

義和水果行是一間擁有五十年歷史的傳統老店，堅持原汁原味，傳遞古早味的好味道。有如臺灣早期的冰菓室，除了水果之外也有販售果汁、冰品並提供內用的服務。「遵守道義、和和氣氣」是第一代店長的精神及人生態度，故以「義和」命名來勉勵後人。

本次品牌視覺形象以「傳統的」與「親切的」為關鍵字，凸顯義和水果行代代相傳的歷史及人情味。Logo 以「春聯」為主要元素，不僅代表臺灣的傳統文化，也寄寓人們希冀美好的生活情感。中央的「和」字象徵和和氣氣，亦即第一代店長的期許。四周的水果則象徵多樣且豐富的產品，並以環抱的形式展現義和水果行親切的服務態度。​​​​​​​
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
visual identity logo Fruit Fruit Shop traditional taiwan Chinese style brand Brand Design
義和水果行 Yi-Ho Fruit Shop
Year : 2017
Design & Photography : Yun-Pei Hung
Advisor : Ming-Shiang Tu​​​​​​​
Yi-Ho Fruit Shop
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Yun-Pei Hung's profile

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Yun-Pei Hung's profile
Taiwan Region

Yi-Ho Fruit Shop

Yi-Ho Fruit Shop (2017) - Inject new vitality into traditional fruit shop.

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