Campaign for Westpac Personal loan. (2012)
copy: Siouxzi Mernagh
The site functionality, the look and feel, and the language used, answers the proposition that ‘Westpac can help you find the best personal loan to suit your needs.’
Our thinking is that in the economic climate, Australians are more likely to be focused on taking out loans that contribute to their self-development, like further education, rather than using the money to buy a flashy car.
The site should be about the end result of the loan – the achievement of self-development, for example – not just the mechanics of the loan. It’s about investing in yourself and living the fullest life possible.
Our thinking is that in the economic climate, Australians are more likely to be focused on taking out loans that contribute to their self-development, like further education, rather than using the money to buy a flashy car.
The site should be about the end result of the loan – the achievement of self-development, for example – not just the mechanics of the loan. It’s about investing in yourself and living the fullest life possible.
Web
Landing page
A button for the Loan Selector sits right under the main navigation. The Loan Selector helps to find the right loan for you: A few questions to answer that lead to a product recommendation.
The Loan Selector helps to find the right loan for you: A few questions that lead to a product recommendation.
The Loan Selector helps to find the right loan for you: A few questions that lead to a product recommendation.
The Loan Selector helps to find the right loan for you: A few questions that lead to a product recommendation.
Content page: Flexi Loan with Flexi loan calculator
Content page: Unsecured Personal Loan with Unsecured loan calculator
Content page: Car Loan with Car loan calculator
The testimonials at the top of the site are depending on search entry. We've created about 30 different head images including a generic one.
i.e.: a google search for 'loan for travel' would lead to a testimonial about a Westpac Flexi loan.
i.e. a google search for 'financing renovation' would lead to a testimonial about a Westpac Flexi loan.
i.e. a google search for 'financing medical bills' would lead to a testimonial about a Westpac Personal loan.
i.e. a google search for 'financing wedding' would lead to a testimonial about a Westpac Personal loan.
i.e. a google search for 'financing travelling' would lead to a testimonial about a Westpac Personal loan.
i.e. a google search for 'financing education' would lead to a testimonial about a Westpac Personal loan.
i.e. a google search for 'car loans' would lead to a testimonial about a Westpac Car loan.
i.e. a google search for 'car loans' would lead to a testimonial about a Westpac Car loan.
Storyboard for Flash banner (120 by 600)
Digital billboard
Mobile
Mobile. Landing page.
Mobile. Flexi loan calculator.
Press
Online had the lead on this project. The offline executions followed from online.
Design: Aggie Rozycka
Ideas
Live your way. QR sticker bombing.
Live your way. Idea for digital display using Augmented reality technology.
