Relaunch of major German free-to-air TV channel Sat.1 with new logo, new on-air design, new labels and new image-campaign/idents featuring the channels faces. Centered around the claim Colour your Life we tried to develop a positive and happy appearance.

Key-features: optimized orientation for the audience, overriding direction through the elements, focus on the day, colourful logo at the center, circular design surrounding the logo, three colour schemes, animation mechanism based on impulses

In more than one year I was - as part of the core team - involved in all the various facets of the complex development. Furthermore I was responsible for the implementation of the promotional design and some labels.