Channel design / June 2013 / Agency: Creative Solutions / Client: sixx
Redesign and image campaign for sixx - Germany's largest female free-TV channel.
The design package is based on a reduced and stylish stage on which animated green sixx Pads are combined with unique and striking typography. This sets the scene for an eye-catching advertising, sensing the channels multimediality. Product placement in form of program and image fitting accessoires and objects enable an individual design. This promotes a strong connection between program, image and design leading to functionality and strong branding.
Conception, Design, Animation & Art Direction: Markus Goles & Florian Hausberger
Additional Design & Animation: Ariane Gebhardt
Tips: Dorit Lang
Labels: Daniela Meier & Gerald Gutberlet
Audio Design: Kurt Rehling
Project Manager: Michael Newell
© Creative Solutions, ProSiebenSat.1 TV Deutschland 2013
PromaxBDA 2014 Global Excellence Awards, Finalist in the category GENERAL CHANNEL IMAGE CAMPAIGN
PromaxBDA 2014 Global Excellence Awards, Finalist in the category ART DIRECTION & DESIGN: INTERSTITIAL/SHORT FROM CAMPAIGN
PromaxBDA 2014 Europe Awards, Finalist in the category GENERAL BRAND DESIGN PACKAGE: CHANNEL, NETWORK OR PLATFORM