Channel image campaign / June 2013 / Agency: Creative Solutions / Client: sixx
Redesign and image campaign for sixx - Germany's largest female free-TV channel.
The goal was to give a relatively small channel a fresh, state-of-the art look and make it feel like a relevant big player. The campaign brings the channels claim Das will ich auch! (I want that too!) to life. In different sets our sixx girls present uncommonly staged wishes based on the claim as the response (I want that too). Completed by our composed brand song we touch our target group and originate a female, sixxy sense of community. sixx knows what women really want. In combination with an all new 3D-animated modernized hen (the hen is the testimonial since the channels launch in Mai 2010) a strong, sympathetic, playful and - most important – humoristic branding is created.
Conception, Design, Directing, Editing, Post Production & Art Direction : Markus Goles & Florian Hausberger
Additional conception: Sebastian von Wyschetzki
Editing: Sandra Beul
Ear Compositing: Gerald Gutberlet
Audio Design: Kurt Rehling & Paul Taylor
Song: Lutz Korndörfer
Project Manager: Michael Newell
© Creative Solutions, ProSiebenSat.1 TV Deutschland 2013
PromaxBDA 2014 Global Excellence Awards, Finalist in the category GENERAL CHANNEL IMAGE CAMPAIGN
PromaxBDA 2014 Global Excellence Awards, Finalist in the category ART DIRECTION & DESIGN: INTERSTITIAL/SHORT FROM CAMPAIGN
PromaxBDA 2014 Europe Awards, Finalist in the category GENERAL BRAND DESIGN PACKAGE: CHANNEL, NETWORK OR PLATFORM