Channel design / February 2015 / Agency: Creative Solutions / Client: ProSieben
A channel rebrand is always a great chance to question existing elements and mechanisms, adapt them to fit current needs and make them future ready. German free-tv channel ProSieben claims to be first mover and the state-of-the-art entertainment-brand for a younger audience.
Therefore Creative Solutions, the in-house agency of ProSiebenSat.1 TV Deutschland GmbH, developed a fresh new interface design, which connects the linear tv- to the interactive-world. An operating system for tv which gives users one single experience over all platforms and devices. Straight and clear but also playful and sophisticated. With great attention to detail and focused on user centered communication, the flat design and parallax animations keep everything floating, discreet and honest. As little design as necessary to give the program the maximum space.
Project Lead: Christian Threimer
Art Direction: Markus Goles, Florian Hausberger, Emrah Akal
Design: Markus Goles, Florian Hausberger, Emrah Akal, Michi Funk, Denise Pumberger, Ariane Gebhardt, Marius Eder
Audio: Paul Taylor, Rudi Hochrein
Project Management: Anne-Jacqueline Wenisch
Partner: Martin Lerf, Alpenblick, Timo Böse, Woodblock, Aixsponza, Michael Fakesch
Compilation: Florian Hausberger
© Creative Solutions, ProSieben Sat.1 TV Deutschland 2015
PromaxBda Global Excellence Awards 2016, Silver for TOTAL PACKAGE ART DIRECTION & DESIGN: CHANNEL IMAGE USING MULTIPLE MEDIA
PromaxBda Europe Awards 2016, Gold for GENERAL BRAND DESIGN PACKAGE CHANNEL NETWORK OR PLATFORM
17th International Eyes & Ears Awards 2015, Gold for BEST NEW CORPORATE DESIGN PACKAGE