Beth Brock's profile

Memetic Identity

Through my research into Identity I found that people can be categorised through means other than their skin colour or nationality. I decided to create a third collection which includes groups of images of objects, memories, events and people which have all had some influence of my individual identity: My Nationality, countries visited or lived in, friends, family, career and education, hobbies and interests. Within each of these categories the images represent, as named by Richard Dawkins, individual Meme’s; units of culture in the form of ideas, beliefs, patterns of behaviour, etc. Kara Rogers writes that: within a culture, memes can take a variety of forms, such as an idea, a skill, a behaviour, a phrase, or a particular fashion. This collection of 6 looks at the fact that people can be identified by methods other than their skin colour. 


The stories behind the photomontages, the memes, are what make me who I am. As I add more photos to each layer, through years, the influence of different memes will change who I am. I will evolve. By grouping the images into 6 layers of fabric I wanted to show that my identity is seen as being more than skin deep, each layer shows deeper meaning and more personal, hidden aspects of my identity. This metaphor is emphasised with my thumbprint being etched into the surface of each panel giving the viewer the sign that each panel represents a layer of my skin. I have also hung an additional laser cut panel at the front of the 6, in which the fabric has been completely deconstructed through the engraving of a thumbprint. This shows that once you get through my first layer of protection, more information about my identity is revealed.
Memetic Identity
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Memetic Identity

Published: