Campaign / August 2015 / Agency: Creative Solutions / Client: sixx
After a four year break Big Brother, the world's most famous reality show, is back – this time debuting on sixx, Germany's leading femal free TV channel. Our challenge: Excite the channels core audience while re-activating fans of the reality show. Connect the two very different brand worlds and re-fresh the image of this well-known show. Our idea: the Talking-Eye: Big Brother visualized as an eye, of course in the channels corporate color green. Big Brother is everywhere, knows everything and gives the orders. He takes us on a journey through the show and gives a unique foretaste of what viewers, but also candidates will await. Big Brother is back! Cool. Fresh. Sexy.
Credits
Creative Lead & Art Direction: Verena Schuster & Florian Hausberger
Concept: Manuela Gruber, Elisabeth Riedl, Verena Schuster & Florian Hausberger
Director: Renato Novakovic
DOP: Florian Langanke
Editing: Daniela Linse, Niels Müller
Design: Florian Hausberger
Sound Design, Composer: Rudolf Hochrein
Project Management: Michael Newell, Gabi Reschauer
© Creative Solutions, ProSiebenSat.1 TV Deutschland 2015
Honors/Festivals
PromaxBda Global Excellence Awards 2016, Gold for ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO
PromaxBda Global Excellence Awards 2016, Finalist in the categories UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING CAMPAIGN, UNSCRIPTED/NON-FICTION/REALITY PROGRAM CAMPAIGN USING MULTIPLE MEDIA and PROMOTIONAL INTERACTIVE APPLICATIONS
PromaxBda Europe Awards 2016, Finalist in the category PROGRAMME SPECIFIC LOGO and in the category SOUND DESIGN
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Big Brother Campaign
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Big Brother Campaign

Campaign / August 2015 / Agency: Creative Solutions / Client: sixx After a four year break Big Brother, the world's most famous reality show, is Read More
1
44
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Published: