Big Brother Campaign

Campaign / August 2015 / Agency: Creative Solutions / Client: sixx

After a four year break Big Brother, the world's most famous reality show, is back – this time debuting on sixx, Germany's leading femal free TV channel. Our challenge: Excite the channels core audience while re-activating fans of the reality show. Connect the two very different brand worlds and re-fresh the image of this well-known show. Our idea: the Talking-Eye: Big Brother visualized as an eye, of course in the channels corporate color green. Big Brother is everywhere, knows everything and gives the orders. He takes us on a journey through the show and gives a unique foretaste of what viewers, but also candidates will await. Big Brother is back! Cool. Fresh. Sexy.

Credits

Creative Lead & Art Direction: Verena Schuster & Florian Hausberger

Concept: Manuela Gruber, Elisabeth Riedl, Verena Schuster & Florian Hausberger
Director: Renato Novakovic

DOP: Florian Langanke

Editing: Daniela Linse, Niels Müller
Design: Florian Hausberger

Sound Design, Composer: Rudolf Hochrein

Project Management: Michael Newell, Gabi Reschauer

Honors/Festivals

PromaxBda Global Excellence Awards 2016, Gold for ART DIRECTION & DESIGN: PROGRAM-SPECIFIC LOGO

PromaxBda Global Excellence Awards 2016, Finalist in the categories UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING CAMPAIGN, UNSCRIPTED/NON-FICTION/REALITY PROGRAM CAMPAIGN USING MULTIPLE MEDIA and PROMOTIONAL INTERACTIVE APPLICATIONS

PromaxBda Europe Awards 2016, Finalist in the category PROGRAMME SPECIFIC LOGO and in the category SOUND DESIGN

To find out more please visit my homepage:

FlorianHausberger.com