Florian Hausberger's profile

Wie sixx ist das denn?

Florian Hausberger
•

Image campaign / September 2016 / Agency: Creative Solutions, ProSiebenSat.1 TV Deutschland / Client: sixx
Based on the insight - no woman is just one woman - the campaign celebrates female diversity. Women are cool, elegant, confident, ... from lady to gaga ... sometimes sporty, sometimes spicy ... party queen and couch potato ... and in the end all at once.

Held together by an original soundtrack the campaign is narrated in short opposite snippets featuring different women and the channels mascot, a chicken. Strong typographical visuals complete the campaign and give sixx a fresh new appearance with attitude.
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion
image campaing campaign motion design Sixx tv branding woman wsidd broadcast Promotion

Credits
Project Lead: Verena Schuster
Art Direction: Florian Hausberger
Concept: Manuela Gruber, Maria Holzmann, Elisabeth Riedl, Valerie Koch, Bernhard Oberlechner, Verena Schuster, Florian Hausberger
Director: Renato Novakovic
DOP: Florian Langanke
Production: Ute Deutschmann
Design, Animation & Post: Elisabeth Riedl, Florian Hausberger
Editing: Alexander Gruber
Sound Design: Michael Fakesch, Kurt Rehling
Project Management: Marcello Saglimbeni, Sonja Pendic
Marketing: Christina Leucht
© Creative Solutions, ProSiebenSat.1 TV Deutschland 2016
To find out more please visit my homepage:
FlorianHausberger.com
Wie sixx ist das denn?
Published:
Florian Hausberger's profile

Owner

Florian Hausberger's profile
Innsbruck, Austria

Wie sixx ist das denn?

Based on the insight - no woman is just one woman - the campaign celebrates female diversity. Women are cool, elegant, confident, ... from lady t Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives