This book about all the cultural activities of BMW contains four hidden wheels, comes with a remote control and really does drive around the room. Culture moves. All 1500 printed books feature a different, individual cover design: When displayed together they form a giant white/blue graphic reminiscent of the famous BMW headquarters building in Munich.
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CREATIVE DIRECTION: Stefan Sagmeister
DESIGN: Karim Charlebois-Zariffa, Richard The, Joe Shouldice & Manuel Buerger