Jiangbingdao is a Chinese restaurant chain with over 300 stores in Tier 1 cities across China. I created the foundational brand design and design strategy that was used in it's rapid expansion across China.
- Created foundational brand and subsequent rebrand
- Visual design and marketing assets
- Improved in-store customer experience and process flow design
- Interior design
- Business Pitch decks & investor materials
- Created foundational brand and subsequent rebrand
- Visual design and marketing assets
- Improved in-store customer experience and process flow design
- Interior design
- Business Pitch decks & investor materials
Improved in-store customer experience and process flow.
I keep creating and improving the brand strategy till 2022
