Brand identity development for a client of Studio C. 6W Group is a start-up, multidisciplinary advisory group positioned to serve executive level clients. Addressing this audience, the brand look had to be sophisticated and strong. Graphic, architectural forms illustrate the notion of growth and upward mobility. The bold, bright color palette is an unexpected twist to the strong forms. The final design presented 6W Group as a confident organization at launch. The branding elements are designed to scale with the organization’s growth across various media platforms to tell a flexible and fluid brand story.