This is an academic project.
GOONJ (NGO)
Topic description: To promote Goonj's material donation service.
Target audience: Anyone and everyone who wish to contribute or donate.
Proposition: To inform people how material donation is equally important.
Concept: Very few of us know about the little needs of the underprivileged
and disaster casualties, by making material donation equally important
we can meet their needs easily and more efficiently.
and disaster casualties, by making material donation equally important
we can meet their needs easily and more efficiently.
Gaining trust through sharing, stories that empower to
come together and provide for someone's needs.
Using unique media to get audience indulged in the message makes sure the message of the campaign remembered and effectively put to use by the audience.
THE PAPER BAG MOVEMENT:
The paper bag movement is a concept that can be used to communicate and educate a large amount of audience on how to donate material effectively, this will eventually improve the quality of donation and effectiveness of GOONJ to spread happiness and better living.
"If we can share something with someone, then why not share it with dignity".
DONATE RESPONSIBLY:
A detailed information leaflet and guide to make better and effective material donations.
INTERACTIVE STATIONERY:
WEBSITE DESIGN:
Language is a means of communication and so is technology, when there is so much to share; why not share it with the world?
REBRANDING:
