Bridestory is an online wedding marketplace that connects brides-to-be with wedding suppliers. On March 2015, Bridestory aimed to raise awareness of the brand through their strongest channel: social media. However, reward-driven activities such as competition and giveaways has been done a gazillion times by their competitors as well as other brands, the scene has became saturated.
Bridestory intended to make something more meaningful to capture the attention of our target audience and stand out among our competitors. So we threw the #ILOVECHALLENGE
To kickstart the movement, we challenged these 4 men on #ILoveChallenge and share the documentation video
on all our social media channels.
The result was amazing. Within 14 days of campaign duration, 3.7K unique participants joined #ILoveChallenge, the news reached 6,000,000 people we also earned 100,000 USD media value.
Media coverage to name a few:
Social Media : Nathalia Isadora
Media & PR : Venessa Melissa
Video : Plankton Lab (Producer: Dede S. Chandra)