An upcoming investment bank in search for a logo that showed the seriousness of investing, the partnership between the bank and the customer, and a personal touch to show that this investment bank was his baby. My approach was to show a clean, modern look. Through research, I came across a specific knot, & with its double strand and intricate looping, I appreciated the strength and intricacy of the knot. I wanted to streamline the curves of the knot while also personalizing it.
