The StuffBox was part of "Adore Contact Lenses" brand awareness & localization campaign. Our main goal was to initiate an online & offline presence in Cairo's modelling & makeup professional network targeting artists and professional individuals to have a real engagement with the product in a memorable experience that would encourage them to discover the color range, try the product and share a delightful experience with others.
In order to make this experience memorable and engaging we finally narrowed our ideation to come up with personalized custom gifts the user would like to keep and use in her daily basis , by which we can communicate the product identity in a way that is more familiar than the traditional product catalogs, so the experience can be more personal and fun!
Finally, we doodled a curvy-shaped metal box and put the main item "a set of 8 pairs of Adore contact lenses" with some fun paper frames gently communicating the product's tone of voice. All are hand crafted!
We chose hard material for the box and doodled the surface to customize it following the user's Instagram account as inspiration for the illustrations moodboards, to encourage the gift holder on one hand to keep it and use it as a small storage box for her precious and meaningful stuff or a piece of style for decoration, on the other hand to fit very well with her online content so she can confidently take a photo for the package and share it with her friends and fans.
Client: Adore Cosmetics
Agency: Doors inc
Date: Feb 2016
My Role: Direction . Graphic Design . Illustration . Photography . Crafting
