HocoPhoto
Children Sports Photography
Children Sports Photography
A children sports photographer came to me with a need for the basis of an identity. He wanted to maintain something fun while still retaining a sense of professionalism. The "h" mimics motion of sports while keeping a splash of color as a fun element. Tracking out the word "Hocophoto" communicates a certain elegance in photography.
Capturing the basic characteristics of motion and shape of the one thing many sports have in common; a ball.
Some color options were explored to add a dynamic element to the identity.
