SONNTAG IST ANDERS
SONNTAG IST ANDERS

I was asked to sculpt the new Image Campaign "SONNTAG IST ANDERS" for the Austrian Newspaper "Die Presse am Sonntag".
Together with Salon Alpin we designed the key-visual.

Rudolf Schwarz (Managing Director at "Die Presse"): "Journalism is a craft, thats why in this project in particular we valued real handcraft. The scene was exclusivly created out of paper. The campaign is as genuine, as our standards of quality. It not only visualises our passion for the craft of journalism but also combiends tradition and innovation."
PROJECT INSIGHTS:

Project: DIE PRESSE - "Sonntag ist Anders"
Date: July 2015
Papercraft: Daniela Leitner
Design: Daniela Leitner, Philipp Comarella/Salonalpin
Agency: Traktor Wien
Photographer: Bernd Preiml
Making Of: Philipp Comarella, Simon Griesser, Daniela Leitner


AWARDS:

CCA Vienna: “Bronze Venus”/category Illustration, 2016
CCA Vienna: “Bronze Venus”/cat. Art Direction, 2016

We are very honored that this project was part of the exhibition "AT FIRST SIGHT" in the Vienniese Art Museum "Wien Museum Karlsplatz".
SONNTAG IST ANDERS
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SONNTAG IST ANDERS

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Creative Fields